Thursday, May 5, 2011

Cinco de Mayo = La Cerveza Mas Fina, Corona

Brewer: Grupo Modelo
Alcohol Content: 4.6%

Official Description from Brewer:
"The unmistakable color.  The one-of-a-kind taste.  The unparalleled flavor of relaxation.  All in one of the most recognizable bottles in the world."

This tells us nothing of the beer or the process in which it's brewed.  Much like MillerCoors, the Grupo Modelo marketing team is earning their paychecks.

Wilk's Take:
Beer with a citrus-y fruit topping.  The lime wedge in a bottle of Corona is as familiar as the label-less bottle itself.  Of course, on this particular occasion I tried the beer without the flavor assist.  It was, as I expected, really no different.  Corona didn't provide that satisfaction with the first drink that I've discovered with other beers, there was definitively no "Aaaaaaah" afterwards.

The clear bottle is an anomaly in the world of beer.  Most drinkers agree that light is a bad thing for a finished brew and brown is preferred, although green is disdainfully accepted.  If you want to believe the Corona marketing department, the clear glass is because the quality of beer is so good, there is nothing to hide.  Of course, the look of a Corona is that of any pilsner, yellow.

The taste of Corona entails that of North American pilsners, very light and very distinctly beer (that it tastes amazingly like Miller Lite).  The lime flavor provided by the wedge is primarily contained in the lime fruit that maintains itself on the bottle opening after you stuff it down into the liquid itself.  I even gave the bottle the traditional upside turn to get the lime to the bottom and back only to yield minimal results.

I must admit though, I do fancy Corona when the weather gets warmer.  It does provide a feeling of the beach even if you are far from it.  Of course, my brain could be conditioned to think that based on the successful marketing campaign they've been dishing out for years or my affinity for Miller Lite carries over to Corona because they taste eerily similar.  We may never know for sure.

Suggestion: If it's fajita night and a margarita doesn't sound appetizing, go ahead and order a Corona and keep up with the Mexican theme.  Today is Cinco de Mayo, that's really the only reason I ordered one up.  Otherwise, feel free to skip America's largest imported beer, because you're paying a premium when it isn't necessary.

Value: I paid $5 for a bottle of Corona at a casual dining establishment tonight because it is an import.  Don't ever do that.  Definitely not worth $5 a bottle especially since it was $2.50 pint night for domestics.  A case of 12 goes for around $10 at the grocery.  Not bad, but only buy it if you're having Mexican food and you're too cheap to shell out the money for tequila.

Michelle Factor: "So Michelle, what do you think of Corona?"  "It tastes like Miller Lite."  "Does the lime help at all?"  "No."  Enough said.

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